You send: NEAR Protocol
NEAR is a sharded proof-of-stake blockchain whose accounts can carry readable names such as alice.near. Transactions are final in a second or two, and fees are paid in NEAR. More about NEAR Protocol.
On this pair it moves over BEP20 — an address there starts with 0x — 42 characters.
NEAR also exists on other networks — different addresses, not interchangeable: NEAR.